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About Us

Here at Dunelm Car Sales, we believe that good business begins with great people, we also believe that happy work colleagues, equals happy customers. Each member of our team share our commitment to our values and ethics, and we are proud of every one of them. Our management team are accessible and knowledgeable and we enjoy one of the lowest staff turnover rates in the industry. 

Managing Directors, Colin & Jeff Richardson (Brothers) officially opened Dunelm Car Sales on 1st April 2011 (wow how time flies!) and the company became 'Limited' on 1st December 2013. We have rapidly become one of the largest independent retailers of 'hatchbacks' in County Durham and are the only garage in Durham to offer an unrivaled 'Lifetime Guarantee' on all of our retail cars.

Since opening we have sold thousands of cars throughout the region, with many customers returning for additional vehicles and servicing. Our workshops are so busy that we currently change around 5,000 litres of engine oil per year.

We are open 7 days a week and we look forward to welcoming you to Dunelm Car Sales soon.

New Car

Balloons Sell Cars!

There’s an old saying in the motor-trade that says, "Balloons sell cars"...  That’s why here at Dunelm we currently go through around 5,000 balloons and over 1,500 meters of balloon ribbon every year!   If you’ve ever been to a trade fair or exhibition you’ll have noticed the same applies there too.  Anything that moves will attract the most attention.  For example, a moving robot or a product on a turntable with music will always attract the most amount of people.  The same idea applies to promoting and selling cars with the bouncing balloons.  That’s why here at Dunelm we love getting the balloons out at the weekend and tying them to our cars, especially outside, weather permitting.  If you have any other ideas on promoting our cars, please send us an e-mail or drop your comments into our ‘suggestions box’ in the middle of the showroom!  Also, don’t forget to ‘Like’ our Facebook page for the chance to win random prizes. You’ll also be kept well in the loop with what’s going on in our exciting business. 



£1000 Minimum Part Exchange*

Here at Dunelm we know that great offers are important to our customers. That's why if you're thinking of buying a car from us we'll give you £1,000 minimum part exchange when you trade in your old car. T&C's Apply.



6 Years of Trading = Thousands of Customers Surveyed - #OUR CUSTOMERS LOVE US!

We have now been trading six years.  During this time, Dunelm Car Sales has sold thousands of cars to customers throughout the UK, many of whom have recommend us to their friends and family which alongside our competitively priced used cars has added to our success. Our retail customers of 2016 were asked to survey us and we were judged on four different criteria: customer satisfaction; brand choice; our sales technique and overall dealer excellence. We are pleased to say the results of the survey showed that 98% of the people who responded would recommend us to a friend and would use us again when considering there next car purchase. May we take this opportunity to remind our customers of our recommend a friend incentives. Please refer to our ‘promotions’ page.

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TCF = Treating Customers Fairly

The culture of treating customers fairly and the way we operate is embedded in our business.  At Dunelm Car Sales, we believe in treating customers fairly (TCF). That’s why we treat all of our customers the same and unlike some car dealers we don’t practice any inappropriate or predatory sales techniques, we aim to provide clear and easily understood front-line interactions both verbally and in writing. Whether you’re buying a new car from us or just simply having your oil topped up, our promise is to treat all of our customers the same and fairly.  That’s our (TCF) promise.  




Colin Richardson

Meet Our Manager

General Manager:  Colin Richardson (age 41)

 Job description: Responsible for the overall running of the business

Background: Colin has been in the motor trade since leaving school

Favourite Car: Audi RS4 Avant.  (Which he keeps nipping clean!) 

Hobbies & Interests: Cinema & a keen cyclist who has completed the C2C in one day!

Favourite Food: Popcorn

Colin Richardson: "Customer feedback and response is highly important to me.  I'm always happy to listen to any feedback you may have both positive and negative. Please feel free to contact me directly if you have any questions about our company or click on to the feedback tab. I look forward to hearing from you. Thank you."

Email:     Tel: 0191-3831299     FaceTime: 07557-132844

Rugby Team

Proud Sponsors of Bishop Auckland Rugby Club

We are now proud main sponsors of Bishop Auckland Rugby Club, make sure you check them out at their next game!


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Reg No – 08754620 | VAT No - 985 932 070 | FCA Number: 652677
Registered Address: Dunelm Car Sales Building, Auton Stile, Bearpark, County Durham, DH7 7DB